I think the important thing for every consumer to understand: food is medicine, food is part of what makes them a whole person. So get to understand your food, get to understand where it comes from, and understand that food is a journey.
The more we can buy real food, the more we can buy sustainable food, or local food, or organic food. We make a difference. We help producers and then we can become better consumers.
You know there’s so many reasons to be encouraged by what’s happening in the market place. You know, just the emphasis on local, on sustainable, and then how many times now do you see these labels that say raised without antibiotics, or no antibiotics ever? I mean that, that message is getting out there and […]
I think the explosion of farmers’ markets is kind of an example of the food movement moving forward. The number of farmers’ markets has increased dramatically across the country in the last 20 years. And that really tells you that people are interested in knowing where their food comes from, and connecting with the farmers […]
You can see a huge cultural change in the way that people consume food – the emphasis toward local and organic is really taking root, and you can see that this is all evidence that the changes that we’re trying to make here, to transform the food system are having a serious impact.
I think the message that is so important to drive home for consumers is that every decision you make about what to eat has an impact, even if it’s small. And not just an impact on you and your health, but really, an impact on the global food system. And so, it does mean that […]
More and more farmers I think are starting to get interested in converting their land to organic because they’re seeing consumer demand is there. So I think that we are really making progress with our consumer demand, and it’s also really important to let our elected officials understand what our priorities are, so that they […]
For the first time in my lifetime, we’re seeing that Americans are finally making the connection between what they eat and their health. Big processed food companies are seeing their revenues and their profits slide, and it’s for the right reasons. Demand is shrinking for foods that make you less healthy, and soaring for foods […]
People really need to be included in the conversation from the beginning, so they can start to understand that their vote counts, their purchases count, and that they still have a voice of demand. So if they go into a store and don’t see something that they need, that they could demand it or ask […]
Having better, tastier, healthier, and environmentally better choices in food is easier than most other public things we do, because this is a direct democracy. Each time we buy, we cook, we give food to our family members and friends and relatives, we’re voting directly. And these are not totalitarian regimes; these are rational, commercial […]
Gosh, what I would say to consumers is always feel good about what you can do, not about what you can’t do, and to understand that change actually happens in your home, when you go to the grocery store, when you have conversations with the people around you. And sometimes worrying about the larger problems […]
We did a survey asking commercial buyers about their own demand for local food, and the reason they are not giving up, that they are going to be buying more local food, is because consumers, their customers, their clients, are telling them they have to. So this is really working, we just have to keep […]