Laura Howard-Gayeton

Co-Founder & Executive Director
The Lexicon of Sustainability

Laura is the co-founder and Executive Director of “The Lexicon”. A social entrepreneur deeply rooted in the environmental movement, she founded Laloo’s, the first goat’s milk ice cream in the United States, a company based on principles informed by animal welfare, the clean farm clean water stewardship coalition, and the good food movement. 

Named a Top 10 Tastemaker by Newsweek, she continues to advise food companies after selling the Laloo’s brand to launch The Lexicon to work on larger agriculture and food systems. 

Prior to Laloo’s, Laura worked in television. She founded Slo.Graffiti, a consumer products branding company subsidiary of Palomar Pictures, and owns one technical patent for Tunnelvision, a proprietary storytelling system for subway systems. 

Laura is a graduate of Miami University where she rode for the Equestrian team and was president of the advertising club. She serves on several nonprofit boards including WomenServe, and Petaluma Bounty, a community farm. She is an active 4H Club Mom who is most proud of her daughter who is the Sonoma County Jr. poultry exhibitor champion and the apple of her eye.