Pat Lute is an award-winning PR professional with over 20 years of experience working in Washington, DC. She has held positions at news organizations, non-profits and corporations and currently works as a communications and public relations consultant under her company, PLPR. In 2004, Lute left the corporate world to pursue her interest in the local and sustainable food movement. She became a consultant for FreshFarm Markets in 2004 where she created and executed the organization’s first strategic communications efforts around multiple market openings, the annual fundraiser and also launched FreshFarm’s social media efforts. In 2009, she played a pivotal role in the launch of the White House farmers’ market with First Lady Michelle Obama. Lute has also completed successful communications efforts for DC Greens, Arcadia Center for Sustainable Food & Agriculture and Share Our Strength, among others. Lute continues to immerse herself in the food movement enthusiastically.