Tera Johnson

Food Finance Institute

Tera Johnson is a serial entrepreneur whose mission is to create the next generation of environmentally and economically regenerative food and farming businesses. The founder of teraswhey, Tera participated in the full arc of creating a successful investor-financed company. Now the founder of the Food Finance Institute at UW Extension, Tera is a frequent speaker, teacher, and financial consultant to sustainable food and farming businesses, social venture funds, and investors.

Her Food Finance Institute is currently launching Edible-Alpha, a curated open-source food business consultant community whose first members include individuals from UW Extension, the Wisconsin Department of Agriculture, non-profit educational organizations, the Wisconsin Food and Beverage Association, and private consultants. They are currently being trained to work with food businesses to build financially viable enterprises using financial and operational business model metrics, market research data, and best practices in financial management and leadership.

Tera currently serves at the Board President of Slow Money WI and on other corporate boards. In 2014, Madison Magazine recognized her on their M-List of leading Innovators in the city. Her business was named the 2010 Innovator of the Year by WEDC. She received the Dairy Business Innovation Center’s Innovation Zone Award in 2010 and the Wisconsin Department of Commerce and the WEN network named her company a Wisconsin Company to Watch. Her building received the 2009 gold medal in the Green Building category from the Associated Builders and Contractors of WI.


  • The Profitability Transformation | Tera Johnson | Change Food Fest

    Change Food

    Tera Johnson, serial entrepreneur, shares how a conversation with her mail carrier opened her eyes to the abundance of positive information she has to share with others and why she is still optimistic. She is now working with Food Finance Institute at UW Extension a learning community dedicated to accelerating the creation and growth of […]

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