#GimmeFive – Debra Eschmeyer

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Debra Eschmeyer, head of First Lady Michelle Obama’s Let’s Move! campaign and nutrition advisor to the White House, updates us on the Let’s Move program and discusses the #GimmeFive campaign developed to celebrate Let’s Move’s five year anniversary.  And she does some pretty mean push ups too!

Video Length: 00:12:39

  • About Debra Eschmeyer

    Executive Director of Let’s Move! The White House

    Debra Eschmeyer leads the First Lady’s work to help America raise a healthier generation of kids and advises on food and ...read more.

Publications & Reports


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10 Highlights from TEDxManhattan 2015

‘Let’s Move!’ Chief Weighs In on Taco Tuesday Flap

To Watch: TEDxManhattan 2015


  • In The Omnivore’s Dilemma, one of the New York Times Book Review’s Ten Best Books of the Year, Michael Pollan investigates the American way of eating through a natural history of four meals. Browse his other books and articles.
  • Michael Moss explores the rise of the processed food industry in Salt Sugar and Fat, winner of the James Beard Foundation Award for Writing and Literature and #1 New York Times Bestseller.



Discussion Questions

  • #GimmeFive ways you lead or can lead a healthier life.
  • What can parents do to combat negative marketing campaigns aimed at their children?
  • What do you feel is the role of advertising in marketing to children?
  • Do you think dramatic changes in advertising could solve problems?
  • How do we convince children to eat healthy?

Additional Information

  • Read this brief document from Let’s Move! which features the facts, the motives and proposed solutions of the campaign.
  • FED UP the movie has a wealth of information on issues, resources as well as some not so fun facts.
  • The Environmental Working Group’s Good Food On a Tight Budget Guide helps you get the most with your money without sacrificing nutrition and quality of food.
  • The Pew Charitable Trusts support The School Modernization Act. Give Schools the Tools to Prepare Healthy, Delicious Meals explains this legislation which would provide better access to kitchen equipment and infrastructure in schools.
  • The 69 year old Child Nutrition Act will expire on September 30th. It was last updated in 2010 but on April 15th, Congress will discuss its reauthorization. This Pew Trusts article, Congress Debates Child Nutrition, explores the key factors Congress should consider in their deliberation.
  • After launching in 2010, Let’s Move has already accomplished so much. Check out a full list of accomplishments and collaborations.
  • The CDC has a lot of of resources on adolescent and school health.
  • Food hero, columnist and author Mark Bittman covers policy, agriculture, health, the environment, cooking and eating. Check out his articles and cookbooks.
  • Check out Buzzfeed’s article 30 Simple Ways to Get Your Kids to Eat Healthier.

Take Action

8 Things you Can Do To Help America Raise a Healthier Generation of Children

  • In celebration of the 5th anniversary of Let’s Move!, take the First Lady’s #GimmeFive challenge. Take to social media and give us five things that you are doing to lead a healthier life. Then, invite your friends and family to join the conversation using #GimmeFive.
  • Join a Let’s Move! initiative. Visit here to see which initiatives you can participate in. Whether you’re a public official, an educator, an organization, a chef or simply a concerned citizen, you can get involved and make a difference. See below for some options.
  • Sign up for the Nutrition Action Healthletter, the largest circulation health and nutrition newsletter in North America.
  • Keep a food log. Be more mindful of what you are eating every day.
  • Write a letter to the PTA, principal or cafeteria coordinator at your local school to see how to improve the meals.
  • Start a community garden with Edible Schoolyard to support the edible education field.
  • Take the FED UP Challenge and go sugar free for 10 days.
  • Go to Change Food’s Tumblr site to share and give us feedback on your experiences.