Gatorade is the New Cigarette – Kurt Beecher

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Kurt Beecher Dammeier’s talk compares the early media campaigns of cigarettes to that of today’s advertising of sports drinks like Gatorade, and warns that the health consequences of sugary drinks may be on par with cigarettes.

Kurt is an entrepreneur, investor and the founder of Beecher’s Handmade Cheese, an artisan cheese company with locations in Seattle’s Pike Place Market and New York City’s Flatiron District.

Video Length: 8:21

  • About Kurt Beecher Dammeier

    Founder & CEO Beecher’s Handmade Cheese

    Kurt Beecher Dammeier joined the food community in 1999 by forming Sugar Mountain, a family of food businesses including Beecher’s Handmade more.

Publications & Reports

Follow up this video with Kurt’s editorial on labelling processed foods.