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This has been happening for some time, but just asking, being curious about their food, wanting to know where it comes from; whether it’s a radish or it’s a pig or a chicken or a carrot or an apple. It’s also important to have contact with a farmer himself, to know the farmer, to understand how this particular product is being raised. I think labels are something that people tend to look at, you have to look at those things but still asking those questions. Asking the people or whoever your closest contacts are to where you’re buying your food. Ask the questions.
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About Paul Willis
Farmer & Founder Niman Ranch Pork CompanyPaul Willis is a 5th generation family farmer and founder of the Niman Ranch Pork Company. He has owned and ...read more.