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I think the explosion of farmers’ markets is kind of an example of the food movement moving forward. The number of farmers’ markets has increased dramatically across the country in the last 20 years. And that really tells you that people are interested in knowing where their food comes from, and connecting with the farmers who grow it. And that’s very heartening. And I think that’s gonna go beyond just farmers’ markets, because farmers’ markets are kind of the way that most urbanites get to connect to the farm. I call them the kind of the gateway drug to local. And those farmers’ markets allow you to understand where your food comes from, have an appreciation of the person producing it and force you to rethink how you eat. And that goes into other channels. Now if we can add on wholesale, and get a lot of that local food through wholesale channels, I think we can have a real win.
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