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While 4.6 billion euros worth of food is thrown away in the Netherlands every year, 1.4 million people in that country live below the poverty line and cannot afford a sufficiently healthy diet. Fiona Jongejans has set herself the goal of bridging the gap between food waste and food poverty. She argues that we must shorten the distance between producer and consumer in order to give back value to our food and by doing so, to enhance the sustainability of our food chain. The real cure to the problem of food waste is to reconsider our behavior as consumers: by changing the way we buy, plan and cook our meals.
Video Length: 12:46
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About Fiona Jongejans
Educated as industrial designer, Fiona Jongejans believes that design and creativity can play a bigger role in our society today. ...read more.