Transforming us into a society of food producers – Dr. Chandra Krintz

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TEDxFargo

Dr. Chandra Krintz discusses how we might use advances in technology that have transformed us into a society of consumers, to transform us into a society of producers (food producers that is). In particular, she suggests using the same techniques that Amazon, Google, and Facebook use to target advertising, marketing, and sales of products to us (i.e. data aggregation, analysis, and prediction), to make farmers and ranchers more productive in order to feed the planet as our population grows.

Video Length: 9:31

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