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Personally I think the biggest problem is that the big manufacturing companies don’t know how to get the problem solved – that they’ve gone so far down a path of getting bigger and consolidating, and that there’s really not a clear path to simplifying what they’re doing. And I think that’s going to create a huge opportunity for the people in the food industry that are coming up because the big companies aren’t going to adjust to the marketplace changes and the demands of the marketplace. It’s past the failsafe point, that you know, what do you do when your whole investment is in huge manufacturing facilities and commodity crops – how do you all of a sudden say, this model is wrong?
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