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I would consider the biggest problem with the food space right now being consumer confusion. I think there are a lot of people doing a lot of amazing work. I think it’s fantastic that over the last 20+ years, people have raised awareness about the fact that there are problems with the food system, but I think we’re at the point where your average consumer just doesn’t know what to do. So I think it’s something that the food movement really needs to look at seriously and look at how we can reach the general public and not confuse them so much.
Video Length: 0:47