Whole Healthy Group LLC

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2018 saw the launch of Whole Healthy Group LLC, a for profit social impact marketing company founded and headed by Change Food founder Diane Hatz. Whole Healthy Group incorporates the ideals of Change Food while expanding beyond food to include body, mind and spirit.

This has happened for several reasons…

Change Food works toward a healthier food system for people, animals & the planet. Whole Healthy Group works to create a regenerative world for everyone.

Reasons include:

1. Business is changing. More and more for profits are becoming B Corps, incorporating social good into their bottom line. Hybrid for profit/nonprofit models are becoming more common.

2. We walk our talk. Change Food has been exploring and highlighting the growing for profit food space, especially the influx of hundreds of millions of dollars into food tech and new food businesses. We believe that these changes are changing the role and makeup of the food movement – and we are evolving with it.

3. Fundraising is a bitch. Fundraising is hard – and takes a lot of time, which is extremely difficult for a small team of 1 or 2. You find you’re spending less time on your programs and more and more time trying to raise money. We concluded it was taking too long to secure adequate funding to be successful, so we’re exploring other options.

The Goal

This new relationship between Change Food and Whole Healthy Group will allow Change Food to be the beneficiary of Whole Healthy Group, and that, together, both entities will become a stronger force in creating a healthy, safe, delicious, fair food system for all. It won’t solve all our funding challenges, but it will provide much more freedom and flexibility.

We’re also excited to be at the forefront of creating a for profit/nonprofit hybrid social enterprise in the food space.

Change Food® works toward a healthier food system for people, animals & the planet.  Learn more about Plant Eat Share – planting food in public spaces. For free.


  • Diane Hatz

    Founder & Executive Director, Change Food

    Diane Hatz is a social entrepreneur and creative changemaker working to build a more healthful, sustainable, equitable world, with a focus on food and farming.  As founder [...]